Al Fatah Shopping Mall: 2011

PRODUCTS:

PRODUCTS:
Brand name improted and local Groceries including meat and vegetables

The store feature the following products & departments:

Cosmetics

Garments (Ladies & Children)

Toys

Crockery

Travelling Goods

Gift Item

Electronics

Variety of Leading Brands from all over the World

PROPOSED MISSION STATEMENT

Our mission is to become BEST Shopping Mall in specifically in Lahore & then all over the Pakistan by dedicating our Resources to satify the Customers. Introduce the Best Ptoducts in the Market and give the services with the use of Latest Technology Software . As well as improve the standard and style of living and give Quality Products to the Customers. Want to be faster than our competitors in discovering & introducing innovative products in the market. Being seen best place to work, attracting & retaining talented people at all levels by creating an environment that encourages them to develop their potential.

OPERATIONAL OVERVIEW OF AL-FATAH

Having started from a modest groumd floor in Sep-94, with a total store area of 9,000 square feet, this is now on 30,000 square feet with four floors. The Ground & first floor are used as shopping Hall & other two are used as Stock Area & Store Area.

The store carries more than 500,000 products with prices ranging from Rs.1 to Rs. 150,000 In addition to the recently organized departments, the store carries groceries, candies, cosmetics, electronics, crockery, and hosiey. All kinds of Products, staples, best sellers and in fashion items are kept in the store. The store display and front is changed every week. Business starts at 10:00 a.m abd shutters are pulled down ar 11:30 p.m. Sunday is the off day.

The store operates on a self service basis. Customers from upper and upper middle class come here to shop and on the average spend 30 to 50 minutes per visit. Customer comments and employee's observations are communicated regulaly to management.

HOW TO DEVELOP AL-FATAH?

The Top Al-Fatah Departmental Store expands itself a lot form it's beginning to now. It was started as Al-Hamra Super Store & developed as Al-Fatah Super Store then Al-Fatah Departmental Store & Now Al-Fatah Shopping Mall

MR. IRFAN IQBAL SHEIKH

Mr. Irfan Iqbal Sheikh, is the Owner/Director & CEO of Al-Fatah Departmental Store. This firm is also importer of vaious item i.e Crockery, Food Products, Fitness Equipment, Cosmetics etc. He is General Secretary of All Pakistan Retailers Association & also President of trade Body Lahore.

MR. ANIS IQBAL SHEIKH

Being Managing Director of the Enterprises, Mr. Anis is the key instrument in the rapid growth and effective controls in the organization. He holds graduation degrees and has also attended numerous courses, workshps in and out of Pakistan. He is has earned great respect in the Retail Industry owing to his endless energy, matchless vision and a very special ability to interpret the cision into operations.

BRIEF HISTORY:

Mainly the business was started by Mr. Iqbal Ali Sheikh Father of Mr. Irfan Iqbal Sheikh in 1942 by the name of Al-Hamra Super Store in Tolintel Market, the Mall.

In 1968 the store named as Al-Fatah Super store at the same place.

In 1975 Al-Fatah Super Store shifted fromTolintel Market to Main Liberty Market.

In 1977 Mr. Irfan Iqbal Sheikh joined his father at the age of 17-years.

At that time his initial responsibility was to handle sone of the departments related to the market. while performing his duties he also continued his studies. After completion of his sutdies he involved himself in his family business with ownership of the Store.

In 1984 he established the Al-Fatah Super Store into Al-Fatah Departmental Store in Liberty Market Gulberg on his own land.

In 1994 he established the Al-Fatah Electronic in chuburgi Chowk, Multan Road, Lahore on his own land & the Operations Of that branch handover to his brother.

Introduction

Departmental Store mean a very large general store usually having self-service facility and chek-out counters for customers. Such stores often have separate sections dealing with different product lines such as food items, garments, and cosmetics. Al-Fatah is basically a Departmental Store & has the vision to be a Shopping Mall

alfatah shopping mall dha map

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